Gray Routes is a leading provider of location analytics and field automation software.


Futuristic vision enabling better productivity and decision-making


Applications and software for business process automation


Real-time tracking of user and information in a tabulated format


Analytics of the product with effective area & user wise geographic report


Route intelligence for last mile delivery and maintaining market statistics

About Us

Gray Routes Technology Pvt. Ltd is a leading provider of location analytics and field automation software. We provide geospatial data and affordable tools for territory and inventory planning, FOS and SFA implementation, serving businesses across sectors by organizing consumer demand, streamlining order aggregation and providing marketing analytics. We are felicitated by Computer Society of India, Government of India and UK and are growing fast with a repertoire of international customers, global GTM partnerships with market leaders ESRI, SAP, IBM and experienced Channel Partners in India and abroad, and winning in the market due to the solid and trusted value proposition on offer.

Gray Routes transforms the way the world's leading brands use data to solve their toughest distribution problems. We have helped Fortune 50 brands to quadruple their consumer reach while halving their marketing spends, B2B manufacturers to become consumer market leaders in their segment, Technology giants to leverage our Big Data Analytics to triple productivity of complex on-field processes, 1000s of Small Retailers to survive and thrive in the digital era, and Biomedical scientists to deliver life-saving diagnostic services to millions of sufferers. We are Asia's most mission-driven and fastest growing software company.

Soubhagya Sahoo

Soubhagya Sahoo
CEO & Co-Founder

IIT Kharagpur and IIM Ahmedabad Alumni Worked with HUL and Nvidia Graphics
Sapna Patel

Sapna Patel
Co-Founder, COO

Bangalore Univ. Advt. & Literature Masters topper, Ex-Googler, ex-Teach for India and acclaimed SME leader.


Disruptive innovations for sales and field service automation

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Adding digital sphere to your sales force

GrayFOS is a product which helps to figure out and drive productivity of field sales team. The location analytics is used to automate complex planning, scheduling and supervisory tasks involved with managing large teams of field workers, using a set of map-based mobile applications for field users such as sellers, drivers, MRs, and other door to door staff

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Real Time Collaboration for Delivery Fulfillment

GrayDROP is a GPS based dynamic route planning system which creates optimal routes. It is a Multi-destination-multi-driver planning application. Earlier lot of distribution costs went into delivery related task, but with the advent of GrayDROP much of time and effort is saved and can be channelized for other tasks. It is a voice guided direction indicator to point out each drop destination to deliver the products at the destination following an optimized pathway

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Scientific calculator for Retail Inventory

It is a product which helps retailers for efficient CRM. It helps in maintaining a database for inventory checks and automatic pricing evaluations as per the market analytics. This application helps to save a lot of effort and time in managing the accounts. Also, adulteration in terms of sales accounting and inventory management can be avoided


Disruptive innovations for sales and field service automation


Our innovation at your service

  • P & G

    P&G, Global top 2 FMCG major uses our advisory services and has deployed
    our field force automation solution to streamline their last mile activities.

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  • Nivea

    Beiersdorf, Germany's leading cosmetics major uses mobility ERP products
    designed by Gray Routes.

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  • Shalimar's

    Iconic seven decade old trusted brand in Oils and Spices chose GrayFOS for SFA

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  • Firefox

    Leading Bicycle brand evaluated most vendors and chose GrayFOS for advanced features and stellar support.

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  • Hero Group

    Leading Bikes brand evaluated most vendors and chose GrayFOS for advanced features, fast execution and stellar support.

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  • GHCL

    Three-decade old diversified group chose GrayFOS for mapping and automating its Sales Force processes

  • GHCL
  • Mumbai Dabbawalas

    A dabbawal awho is part of a delivery system that collects hot food in lunch boxes from the residences of workers, delivers the lunches to the workplace.

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  • Switcher

    A leading consumer electronics company grows its revenues using GrayFOS

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    The SUBWAY system is committed to providing a wide range of great tasting food choices, while reducing our environmental footprint and creating a positive influence in the communities we serve around the world.

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  • Metro AG

    GrayFOS solves complex pain points in Sales force analytics and retail fulfilment for Metro Group.

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  • GSK

    GlaxoSmithKline uses our distirbution advisory service to streamline
    Its India operations.

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  • Amrutanjan

    GrayFOS solves complex pain points in Sales force analytics for Amrutanjan's pain-relieving brands

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  • Suburban

    Headquartered in Mumbai, with multi diagnostic centres across the country at strategic locations, Suburban Diagnostics is uniquely placed to become the premier diagnostic centre for doctors and patients

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  • RxHeal

    RxHeal Retail Private Limited is licensed under the Drugs and Cosmetics Act 1940 and rules framed thereunder.

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  • Safari Telecom

    Safari Telecom help with your voice, data, and internet problems. We provide analysis, consultations, solutions, implementations and support

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  • PID

    Uses our software solutions and has deployed our field force automation solution to streamline their last mile.

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  • Milk Mantra

    Eastern India's fastest growing dairy brand runs on GrayFOS

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  • Tranquini

    Fastest growing relaxation drink in the world, powered by GrayFOS

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  • Restless

    Leading Energy drink brand chose GrayFOS for its sales and distribution

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  • Yoga Pulp

    Fastest growing Fruit based beverage brand by KG Functional Beverages chose GrayFOS

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  • Mahanand Dairy

    Western India's fastest growing dairy brand runs on GrayFOS

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We're present across over:
7 Countries
29 Indian states & UTs
6 Channel Partners and growing rapidly
GTM partnerships for 180+ countries with ESRI, SAP, Accenture